Key difference between SEO and SMO is that SEO is abbreviation of Search Engine Optimization and on the other hand, SMO is abbreviation of Social Media Optimization. SEO is the process used to improve the ranking in the SERP. SMO is the process used to increase awareness of products, services, brands, or a website on different Social Media.
Now-a-days, both SEO and SMO are very popular terms in the context of bloggers and webmasters. However, SEO and SMO are quite different from each other in used to achieve their main target but both are used to increase get traffic on website. All webmasters and bloggers always claim to say that I am a SEO or SMO expert because it makes their profile more handsome. Main responsibility of a webmaster is to increase numbers of visitors to a specific website.
Search Engine Optimization
SEO is the abbreviation of Search Engine Optimization, is the process by which we can get more organic traffic from Search Engine, like google, yahoo, bing etc. if you don’t use effective SEO strategies to get the best position on Search Engine Result page, you will not get more traffic on your website because most of the visitors like to click from first result page not second, third, or and so on.
Target of SEO is on specific keywords. SEO takes insight into how search engine work, which keywords search more, the search keywords and terms, what is peoples need or target after search. Differences search target is included in SEO, such as, image searches, video searches, audio searches, location searches, news searches or all kind of web search.
Social Media Optimization
SMO, on the other hand, is the full form of Social Media Optimization. According to Wikipedia, “SMO is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event”.
Main aims of SMO are to generate web traffic on a specific web site that is why it has many similarities with SEO. SMO encourages people to like, comment and share link across social media site or network with many peoples and signal to Search Engine saying the content is relevant. This may incorporate bookmarking sites, social news RSS feeds, blog sites, video, twitter, Facebook, Google+, Pinterest, Instagram, Vine, etc.