It is not a known fact that Instagram is turning out to be one most popular and engaging form of social media app. With more than 8 million registered accounts under business sector, it has already become a proven form of social media platform, designed for brand building and marketing. Around 80 million photos are uploaded in this platform on a daily basis, creating its huge active base. So, growing your business in this regard can be an easy task for sure.
It is also worth noting that around 60% of IG users will fall in the 18 to 19 age group. This is always a valuable form of demographic for the businesses, which re trying to build viable audience. It makes IG quite competitive. But, with the help of proficiently planned email marketing strategy along with firm brand identity, the business will receive the perfect kind of exposure you have asked for.
There are some chosen IG marketing tips, which you need to look for that will help you get the real world results. In case you are looking for some of the other IG help, you can get to the points as mentioned for your help. You can further contact the team for free consultation and the team experts will discuss the IG marketing team, which can help in growing the business through some social media.
The first rule to follow:
The first ever IG marketing tip is to switch to the IG based business profile. Even before you can embark on the IG marketing journey, you have to be sure that the IG business account is there under your name. There are some obvious benefits involved in making the switch to business profile.
- Before you can visit the website, your followers are going to click on contact button to get some touch with you.
- You can further get access to the IG analytic tools known as Insights, where you might get some stats like reaching out for the content and the impressions.
- You can further create and even publish some IG ads without even depending on the advertising tools of the Facebook.
- If you want, you can further increase the chances of the said content getting seen by just followers in the present news feed.
Trying to make this switch seem like a simple possible step but it will make world a difference of the right marketing.
The second tip for you:
For the second step, you have to leverage sponsored ads. As per the experts from eMarketer, companies are currently using IG advertising are on rise and even the number of advertisers is by surpassing popular form of social media platforms like Twitter few years back in 2017. This just shows that IG advertising is right here to stay for long. You need to learn more about Instagram followers before coming to a decision.
As a proper business, you might want to leverage it to reach out to target audience in the present cost effective manner. Apart from the fact that IG has 700 million stronger user base, there are some few stronger reasons for you to consider advertising on the same.
- As FB and IG are connected, you can always use the FB advertising experience for targeting audience in a batter way on IG.
- Moreover, right from creating ads to the budgeting, you get the chance to manage everything about IG ads in the FB ad based manager.
- The ads are proven to be non-intrusive in nature and even engaging at the same time. It actually helps in getting a better form of conversion rate at the lowest cost possible.
- The present creative freedom to just use images and videos, while promoting the service or product, is another reason for following this marketing tip.
- The ads are always hard to miss as they occupy full mobile device screen.
- The present ability to just conduct A/B split tests on ad creative from within platform using FB IG ad Editor, and this process helps in increasing the chances of getting better ROI in the end.
Partnering with the targeted influencers as another tip to follow:
In case you are planning to reach out to potential customers on the IG, you might want to leverage influencers who have done the hard work in the past of building audience. With more people buying services and products based on content of IG feed, it just makes sense to partner with right influencers for getting brand right in front.
- All the IG influencers are known to be power users with loyal and larger follower base, which actually trusts the recommendations made. But, for making the influencer marketing campaign rather successful on IG, it is vital to choose partner with those influencers with high relevant audience to product.
- You can always forget about those times when it was all about making short term gains and even direct sales right from the campaign. In its place, you get the chance to focus on building some of the longer term marketing strategy with help of influencers within your niche. The aim needs to be strong enough to build brand awareness with audience, which is likely to do business with you.
The next tip is to cross promote other social media channels:
One effective way to increase reach is by promoting IG on other social media platforms. You might have fans or followers on Twitter, FB and LinkedIn, whom you know and they are trustworthy. So, you can easily invite them to follow on IG too. By just cross-promoting, you get the chance to generate more exposure to IG content, get the chance to improve brand image and bring down cost of creating new content.
Following these simple points can work out pretty well for you and can offer you with the best solutions you have asked for. Just follow the points and email marketing along with IG marketing will work out pretty well for you.